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That way, broadcasters ensure their content can be shared with nearly any device their audience wants to use. Video transcoding in the cloud is an efficient way of creating multiple renditions of a single video file without taking resources away from the initial encoding process. Once broadcasters upload files, they’re encoded and transcoded into a variety of formats that are ready for playback. How Does Cloud-Based Streaming Work?Ĭloud streaming relies on a network of cloud servers that are dedicated to hosting video files and efficiently deliver this content to viewers. Files and data are stored in “the cloud” to make it easy for broadcasters to access their information and workflows from anywhere as long as they have a computer and a strong internet connection.
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That’s why many broadcasters are moving to cloud video platforms that provide a straightforward video streaming and hosting solution that’s scalable.Ĭloud video streaming uses software that can be accessed over the internet. This infrastructure had high upfront costs, was complicated to maintain, and wasn’t a core competency for many brands. In the past, broadcasters needed complex on-premise servers and other hardware to stream videos to their audiences. Learn more about the online video streaming industry in our dedicated streaming statistics post. 69% of businesses that are not currently using video content for marketing have plans to start using it this year.83% of video marketers believe that online video content is effective.94% of marketers believe that online video content helps to better personify their brands.
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Over half of internet users watch online video content every day.Over three-quarters of internet users watch online video content each week.The Online Streaming Industry at a Glanceīefore we dive into the ins and outs of cloud-based streaming and cloud video platforms, let’s take a quick look at the state of the online streaming industry:
Cloud video streaming is ideal for most modern marketers that need a straightforward and scalable professional video hosting infrastructure.